Ideating and producing a unique brand video to announce the opening of THG Paris’ new showroom in London.
Concept Ideation: 1 week
Content Production: 2 days
Post-Production: 1 week
The Challenge
THG came to us because they wanted an exciting cinematic trailer-like video to announce their new showroom in London. They wanted to appeal to a wider audience beyond their ultra luxury clients while maintaining their luxurious positioning. Moreover, they did not want an old-fashioned luxury video, they wanted something modern and truly eye catching.
The Solution
We engaged 3 highly skilled creators from our collective: 1 Film maker, 1 CGI Artist and 1 Generative AI artist. The team carefully crafted the concept and produced the storyboard, a custom Gen AI moodboard and a detailed shot list. Once approved, they moved into production and delivered a true masterpiece which only required 2 rounds of feedback.