Communicating the adventurous nature of the Roam speaker through reels and influencer posting.
Concept Ideation: on the spot
Content Production: 1 day
Post Production: 1 day
The Challenge
Sonos wanted to create and amplify two highly engaging reels which promoted the Roam Speaker ahead of the Christmas holidays. The Roam is a waterproof & shockproof speaker which is designed for the outdoors. Sonos didn’t want to create a basic product focused video; they wanted to associate their speaker with an aspirational, adventurous and dynamic lifestyle.
The Solution
Two 15s second reels created in Bali and the Maldives with equal efficiency thanks to our global collective. The creators seamlessly integrated the speakers into their everyday life to produce truly authentic, highly engaging results.
The Distribution
Only the creator who produced the Bali video (right) was engaged to post the video on his profile. At the time, he had 50k followers and the video received:
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