Aligning hospitality and culture through a cinematic reel
Concept Ideation: 1 day
Content Production: 2 days
Post Production: 2 days
The Challenge
Mandarin Oriental wanted to create cinematic content which showcases how their resorts are grounded in the local culture of each of their destinations. They wanted to showcase how luxury isn’t just what you see but what you experience thanks to their resorts.
The Solution
A 30s cinematic reel with smooth transitions which highlight the incredible experiences available through Mandarin Oriental. All communicated through an aspirational yet obtainable messaging which truly makes someone want to book a Mandarin Hotel.