Narrating the brand’s connection with the sea through HD Reels, UGC and stills
HD Reels
These two reels were commissioned to be high quality, aspirational videos which showcased the brand’s values. Despite the luxurious nature of the brand, Acqua Dell’Elba still wanted to appeal to a younger audience.
UGC Style
Acqua Dell’Elba also wanted a series of more relatable content but still remaining high end. This required the careful combination of a UGC, relatable style while maintaining a higher positioning to preserve brand value.
Concept Ideation: 3 days
Content Production: 1 week
Post Production: 1 week
The Challenge
Acqua Dell’Elba came to us because they wanted to create enough relevant content for multiple channels but they wanted to maintain a logica storyline across each asset. Therefore, we engaged an Italian creator from our collective who lives by the coastal town of Genova to craft the storyline and produce the necessary assets.
The Solution
Considering the brand’s connection with the sea, they’re upscale positioning and their desire to appeal to a younger audience, together with the creator we crafted the idea. The storyline was based around a typical beach day concluded with a sunset boat ride - as simple as that. Grounded in authenticity and realistic use of the product, we showed how a group of friends rely on Acqua Dell’Elba’s products throughout the day in different occassions.